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Peacocks is the UK's hottest value fashion retailer. With nearly 400 stores nationwide, Peacocks offers great quality, fashionable clothes for women, men and kids at great prices and has transformed into a major fashion player winning numerous awards like the Best Value Retailer award from Drapers. Based in Cardiff, Wales, the chain employs over 6,000 people.

The Brief

Peacocks asked us to engage and maintain a close connection with their avid online fan-base - increasing engagement and driving sales in store and online.

What We Did

We worked to an on-going, carefully crafted editorial calendar of competitions, giveaways, product promotions and company news to drive traffic and revenue through the main Peacocks site while handling customer enquiries through Twitter.

Results

  • Increased Facebook fans from 12,000 to nearly 100,000 in 8 months

  • Increased Twitter followers from 800 to 4,500 in same period.

  • Increased online sales by approximately £3,000 per month.

  • Increased customer online satisfaction scores.