Nike is the world's leading supplier of athletic shoes and apparel and is a major manufacturer of sports equipment, the brand alone is valued at $10.7 Billion making it the most valuable brand among sports businesses. The company was founded on January 25, 1964 by Bill Bowerman and Phil Knight and takes its name from Nike, the Greek goddess of victory. It sponsors numerous high-profile athletes and sports teams around the world, with the highly recognised trademarks of "Just Do It" and the Swoosh logo.

The Brief

In November 2011 Nike launched its free Nike+ Run Clubs from their store in Cardiff’s St David’s Centre. We were approached by the American sports giants and asked if we could film in-store at one of their running club events to promote the Running Club Facebook page. 

What We Did

We went along to the Nike+ Run Club event and attempted to recreate the excitement of in-store in our video – the results are below!