In 1976 Biochemist Jamey Mazzotta took his passion to create innovative haircare products and along with his partners Kornfield and Smith founded KMS California. Now one of the leading American hair and beauty brands KMS deliver world class styling products to salons around the globe.

The Brief

KMS approached us looking for an innovative way to launch a new series of hair colours for the Christmas party season. The brief called for fun, social elements and virality.

What We Did

Taking the brief we developed the first ever Facebook snowball fight, building a Facebook application that allowed people to colour their snowball (tying in with the new KMS colour range), pick their ‘victims’ from their list of friends, select a weapon with which to launch the snowball - cannon, slingshot, hand or tennis racket and throw the snowball.

The victim’s profile pictures were hijacked and replaced with an image of a snowball hurtling towards their one remaining profile picture (usually their heads).

The victim was then informed that they had been snowballed and invited to join the worlds biggest and brightest Facebook snowball fight.

More recently we have created a Facebook /Instagram app that feeds through Instagram photos to a custom Facebook app that contain the hashtag #playable. The app encourages fans to show their playful side and win some amazing prizes.



Created the worlds biggest Facebook snowball fight

3000 snowballs ‘thrown’ across Facebook last Christmas raising awareness of new product launch.