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Glass’s Motoring have been valuing cars for over 75 years and take the hassle out of uncovering reliable car prices. 9 out of 10 car dealers use Glass’s car valuation guide to discover what cars are really worth.

The Brief

Glassʼs asked Coup Media to develop a social media launch campaign for their free vehicle valuation service. We were also asked to propose an ongoing social engagement strategy that would create and maintain an active and engaging presence across the major social channels.

What We Did

Along with building and populating a new blog area, Glass’s had secured competition rights with Peugeot to give users the unique opportunity to win the chance to become a motoring journalist for a year and review all of Peugeot's brand new products - it was up to us to promote this.

 
Coup are an exceptionally talented and driven team... fantastic to deal with, offering excellent support and guidance in the mysterious world of digital and social media, but most importantly how they integrate it into your existing sales and marketing channel, to ensure incremental growth. Coupʼs innovative ideas have been pivotal in our digital and customer engagement success.
— Kristian Welch, Commercial Director. Glassʼs Motoring Guide