Glass’s Motoring have been valuing cars for over 75 years and take the hassle out of uncovering reliable car prices. 9 out of 10 car dealers use Glass’s car valuation guide to discover what cars are really worth.
Glassʼs asked Coup Media to develop a social media launch campaign for their free vehicle valuation service. We were also asked to propose an ongoing social engagement strategy that would create and maintain an active and engaging presence across the major social channels.
What We Did
Along with building and populating a new blog area, Glass’s had secured competition rights with Peugeot to give users the unique opportunity to win the chance to become a motoring journalist for a year and review all of Peugeot's brand new products - it was up to us to promote this.