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Del Monte Foods is one of America’s largest and most well-known producers, distributors and marketers of premium quality, branded food and pet products for the U.S. retail market, generating approximately $3.7 billion in net sales in fiscal 2010.

With a powerful portfolio of brands, Del Monte products are found in eight out of ten U.S. households.

The Brief

Del Monte had fast been losing UK market share in recent years and knew that a major part of their facelift needed to take place online. That's where we came in...

What We Did

We developed a content strategy (comprising of blog articles, editorial calendar, online videos, competitions, Facebook and Twitter community management) that would leverage their heritage but at the same time put the brand firmly back in the minds of a digital savvy, 21st century audience. As well as driving awareness of in store offers via QR codes and Facebook ads, we also created competitions, #hashtag promotions, a six month editorial calendar and shot a fun video - the making of Del Monte's brand new TV advert (their first in 15 years).