Holiday Extras - Social Data Report

 
 

Billed as your one stop shop for all you need for holiday, Holiday Extras needed a better handle on how their brand was perceived and how they could increase basket size on site. Luckily for them they called Coup!

Over a period of 3 months we gathered data from across the social web to analyse and get to the core of what Holiday Extras meant to holiday makers. The results surprised us and enlightened the client as we found that brand recognition was extremely low even though product recognition was really high. In short people were buying from Holiday Extras without even knowing it! Another key finding was that the term ‘holiday extra’ was consistently used in #’s and Twitter conversations unrelated to the brand - a golden opportunity to place the client right at the heart of the conversation.

The 30 page report detailed all of this and more, and ran deep into recommendations of marketing campaigns, promotions and ways in which the client could leverage the existing conversations. The social strategy was completely revamped off the back of our removing the guesswork and we continue to work with Holiday Extras, growing their Airport Parking division to the second biggest on Facebook.

Amnesty Internation - Social Media Review

 
 

Amnesty International asked Coup for a robust social media audit across their global Facebook and Twitter channels. Having heard about out social data analytics team they were keen to understand which of their media was most readily consumer in which parts of the world, at what times and by whom.

It was no mean feat with 6 channels and an audience of 2m. We analysed over 100,000 tweets and Facebook posts going back 2 years to deliver a comprehensive report with retrospective results and forward looking recommendations. Amnesty International are currently using the results and recommendations to guide their global social media strategy, making it more effective, efficient and engaging.

Lloyds Banking Group - Social Data Reports

 
 

We worked with Lloyds Banking Group to help them understand what conversations take place around the topic of business insurance online.


 Initial findings were that this wasn’t something people readily discussed across the major social platforms, and only a small number of conversations happened across specialist forums like moneysavirngexpert.com


We took the research deeper and explored specific trades that we’d selected from Key Words research. We started to find a lot of conversation across Facebook and Twitter relating to these trades (carpet fitters, mobile beauticians, window cleaners)
 We had our ‘in’, and from here we developed a search criteria that uncovered a myriad of conversations and opportunities for Lloyds to engage. There were common questions around indemnity, public liability, and various other business insurance products that we know Lloyds would be able to answer. That led us to create relevant content such as jargon busters, insurance selector tools, infographics and videos to help Lloyds demystify business insurance for existing and potential customers.