Until 2015, the last major football tournament that Wales qualified for was the World Cup in 1958 where they reached the quarter finals. In 2015, after facing the likes of Belgium, Bosnia-Herzegovina and Israel; Wales came 2nd in the Euro 2016 qualifiers, only losing 1 game out of 10. This enlightened the people of Wales. However their voices couldn’t be heard due to England’s qualifying campaign, where they won every single game. That was until the @FAWales started their new marketing slogan: “Together. Stronger”. This slogan gave the Welsh supporters a voice over social media, with tens of thousands of tweets per day (still to this day) including the hashtag.
Fast forward to today and Wales are just a day away from playing their semi-final match against European giants; Portugal. On Friday 1st July, Wales managed to beat Belgium 3-1. Not only was it a massive achievement for Wales to be in the semi-finals of the Euros after a 58-year competition drought, but Belgium were also ranked 2nd in the world according to the FIFA world rankings behind Argentina, making Belgium officially the best ranked team in Europe. Not only did Welsh fans explode with excitement on social media after this win. Many England fans and larger names were congratulating Wales on their odds-defying victory.
The Welsh football team have also become a part of the popular ‘titanic music’ video trend going around on various Social Media platforms such as Vine, Facebook and Twitter. The Twitter account @TitanicGoals posted a video titled “Hal Robson-Kanu’s goal sounds all the more better with titanic #WALBEL” which currently has over 3000 retweets and 2000 likes on twitter, it was also shared on Facebook by Titanic Goals and has since had 810,000 views with over 4,000 comments and 16,000 shares. Have you seen any posts on your timeline about Wales in the last month? How many have you seen?
Social Media is a great place to be before or after a football match because not only do you get to relive those magical moments, but you get to share with others the experience of being a fan; even with people who don’t watch football, or any sport! Social Media also helps to inspire the Welsh national team to play better and stronger than in their previous match, and does so for other countries too.
1 share can go a long way.
So can the Wales team.