Amnesty International asked Coup for a robust social media audit across their global Facebook and Twitter channels. Having heard about out social data analytics team they were keen to understand which of their media was most readily consumer in which parts of the world, at what times and by whom.
It was no mean feat with 6 channels and an audience of 2m. We analysed over 100,000 tweets and Facebook posts going back 2 years to deliver a comprehensive report with retrospective results and forward looking recommendations. Amnesty International are currently using the results and recommendations to guide their global social media strategy, making it more effective, efficient and engaging.