The 12 Worst Promo Videos Ever...Fact

Working at a social media agency certainly has its benefits. Apart from the exciting campaigns and clients we work with on a daily basis we're also encouraged to stay on top of all of the breaking digital trends and social news. 

To do this we are constantly logged in to Facebook, Twitter, YouTube, Linkedin...you name it, we've got one eye on it!

A side-effect of this is that at least once a day somebody discovers a video that they feel they have to share with the rest of the group - this then sets in motion an almost unstoppable chain of events whereby everyone in the office has to share a video of the same ilk.

Such an event took place on this windy Thursday morning. The video in question is below called "Who Needs A Movie" and is quite possibly the worst promotional video I have ever seen.

All of the the efforts to top that video are listed afterwards. Let me know in the comments what you think is the worst promotional video we've discovered and if you have any better add them also - we'd really love to see them! 


WHO NEEDS A MOVIE?

Who needs a movie? Getting Married? Got a web site? Fund raising? Commercials? Selling something? Then look no further than Fred and the lovely Sharon.

I can't work out if it's the awful animation or wooden acting that makes this so bad, but one thing's certain it is terrible...just terrible - the irony is that this video has probably drawn a huge amount of visitors to their equally awful website.


FLEA MARKET MONTGOMERY

This Flea Market Montgomery commercial is a local advertisement video made for a flea market in Montgomery, Alabama...obviously. The video features local businessman and former radio personality Sammy Stephens rapping about the market with memorable catchphrases including “It’s just like a mini-mall.” Enjoy!


SHIFT IT!

Popular YouTubers Rhett and Link returned to their roots, and created another incredibly cheesy, to the point local business commercial. 

Arlen's Transmission in Burbank, California was lucky enough to receive the Rhett & Link treatment, and boy did they succeed. 

What resulted what the catchiest, cheesiest commercial ever, entitled Shift It


MICROSOFT SONGSMITH

A job’s a job no matter how lame it is and most people probably find a way to have fun with it - so that’s why this REAL commercial for Microsoft’s Songsmith software is completely insane.

Not only is it apparently earnest and not a parody, self- or otherwise, it seems like it comes from a bizarro parallel universe where irony was never discovered. 


MICROSOFT VISTA SP1 PROMO

Microsoft again! It doesn't take much to figure out that this is meant to be a joke though.

A Microsoft employee said: "This video was a spoof. They thought folks internally would get a kick out of not taking themselves so seriously all the time, but some people thought that's exactly what they were being--serious. Anyway, this little piece of art came to life and has caused quite a few laughs in Microsoft's hallways."

Seriously? People laughed?


DFS ROCKSTAR

This ad for furniture retailer DFS, featuring actors playing air guitar to Nickelback's song Rockstar, was been banned after the retailer used special effects to artificially enhance the size of its sofas on screen.

We think it should have been banned for many, many other reasons.


BLACKBURN ROVERS VENKY'S

It may look finger lickin' good to some, but to any Blackburn Rovers fan this must be serious fowl play! Following Venky's take-over of the Ewood Park club in November 2010 the India-based firm tried to make an impression on the marketing of the club.

Unfortunately after the unpopular takeover Blackburn's form plummeted, the players were almost non-existent on the pitch and were relegated from the Premier League a year later. Mind you...I wouldn't want to be seen dead in public after this acting performance either. 


GET ON YOUR SNUGGIE

Continuing the revolution against arm-restrictive attire, the Snuggie is engineered to handle all your cold-temperature needs. If your heating bill is an end-of-the-month buzzkill, the wearable blanket vows to deliver without a financial shiver.

The one-size-fits-all Snuggie also guarantees that the entire family can sprawl out like mermaids on the living-room couch. The ad was powerful enough for Snuggie to expand its brand to a varsity model, targeting students who "want to be smart and stay as warm as can be." Public humiliation is optional. 


THE UROCLUB

Capitalize on a crisp, summer day by hitting the local country club to play 18 holes. Your opening tee shot is a gem, but your bladder has you stuck in a mental bunker. With no bathroom in sight, the trees are tantalising but somehow fail to fit within the course's class code.

That's where the UroClub comes in handy. The "discreet sanitary solution for your urgent relief" looks like an average nine iron. But the edge of the club contains a radical reservoir, ending your pee plea without the embarrassing excuses. Worried about shielding the act from the competition? The UroClub is stocked with a small yet essential green towel for easy cover — because this product's all about staying classy.


THE HAWAII CHAIR

Honestly, who has time to go to the gym? With the Hawaii Chair, you can "take the work out of your workout," keeping fit while you sit at your desk. How? A 2,800-r.p.m. motor positioned beneath the seat simulates the hula motion at multiple speeds to tone muscle.

It claims to be ideal when handling all work-related tasks, from answering phone calls to filing papers. But as Ellen DeGeneres discovered, pouring a glass of water proves to be a stretch.



SLAP CHOP

Making an appetising menu at home can be a chore if your primary weapon is the can opener. End such boredom by learning how to mince with Vince Shlomi.

The Slap Chop is a fine food chopper, but the real star here is the hyper and oddly persuasive pitchman. "You love salad, but you hate making it," says Shlomi, who also stars in the ShamWow and other scintillating pitches."You know you hate making salad. That's why you don't have any salad in your diet."


THE COMFORT WIPE

In an ever changing landscape of home products, toilet paper has remained relatively stable ever since Seth Wheeler patented rolled and perforated bathroom tissue in the late 19th century. But the makers of the Comfort Wipe decided to challenge 100-plus years of TP success.

Shaking up the sanitation sector, Telebrands introduced an extension arm and holder to help individuals spooked by coming into contact with a soiled piece of paper. Apparently, the ad's "Don't be embarrassed" tagline applied more to Telebrands than to consumers, as the company discontinued the product in June 2009 before it was ever brought to the market.

Paul Shepherd

I've worked in digital communications for around 15 years, and specialised in social media for the past three. Passionate about new technologies, media, and the impact it has on businesses bottom line, I try to bring that passion to every campaign for every brand we work with.