The number one question that I get asked as a Graphic Designer is usually - “So what exactly is it that you do?” it gets old trust me.
My mother can't even give a straight answer to this question, it normally ends in something like this - “umm.. I don’t know.. computer stuff.. logos?" My friends will automatically assume I spend my days drawing pretty pictures and colouring in the lines.
It’s generally easier for me to just ignore these questions and let people have their own misguided opinion of what being graphic designer involves.
The truth is, being a graphic designer is so much more than computers, logos and colouring.
If you Google 'Graphic Designer' the definition is as follows;
“Graphic design is the art of communication, stylising, and problem-solving through the use of type, space and image. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used interchangeably with these due to overlapping skills involved.”
We're known problem solvers, with the ability to solve problems using text and graphical elements to create something that communicates with the audience in an easy and effective way.
“Oh so you make things looks nice”
We like to call it ‘Visual Communication’, the ability to communicate visually with our audience - and we do a pretty good job at it. We understand how the human brain collects information - visually connecting, as well as making things look nice…
“I’m pretty sure I can do your job, I have Microsoft Word.”
And rightfully so, everyone has access to the basics these days, I mean who doesn’t own a computer packed with the whole Microsoft Office Package built in? (We actually use Adobe Design Suite but each to their own)
The key element you're missing is the ability to think outside the box. Graphic Designers live to be as creative as possible and they will come up with ideas that you think are absolutely crazy. But they will work - we make them work.
Yes you are entitled to design for yourself; I mean you don’t necessarily need a fancy brand to be able to sell a service or a product or for starting a new business - but it probably won't sell well.
A wise man (you may have heard of him) once said;
That’s one of the elements a graphic designer can bring to the table. The cliché goes - “don’t judge a book by its cover” but people do. It’s all about the presentation and we can deliver a polished design that visually communicates your message.
A brand's identity is tailored to the business and it will always be associated with that business.
Fonts, typography, layout, visual communication.. "What?! Slow down what does all this mean?"
OK, let me give you an example.
Let's take Coca-Cola as an example:
Coca-Cola is one of the most recognisable brands in the world. Two simple key elements make this possible – colour and typography.
The trademark red and white colours are recognised worldwide. They're tailored to the brand's visual identity, by using these two colours alone Coca-Cola are able to communicate with you on a different level - get inside your mind, they have the power to create thirst.
Secondly - the famous script typeface we all know and love was actually created by one of the business partners ‘Frank M. Robinson’ who was a bookkeeper at the time (1886). He thought the two C's would look good in advertising. From 1886 to the present the scripted typeface has not significantly changed.
Brand identity is key when it comes to your business, a designer will make sure your brand visually communicates with your audience cleverly. We'll also make sure you never use Comic Sans. (Imagine the outcome...)
Graphic Designers love their jobs, and forever being unique and creative. We keep up with the trends, we’re organised and most importantly we save you time and make you money (in the long term).
Ultimately, only you can decide whether or not you really need a graphic designer - but one thing is for sure - investing in a designer is investing in your business.