Parallax Scrolling websites - what are they and are they for you?

With new technologies and coding languages such as HTML5, CSS3 and JavaScript/JQuery it has now become possible to create enhanced effects, even in an average web browser. Parallax scrolling is one such trend, giving users a new online experience; and it shows no sign of stopping anytime soon.

Parallax scrolling involves the background of a site moving slower than the rate of the foreground, this creates a 3D effect as the user scrolls down the page. JavaScript is used to track when the user scrolls down the page to move to the appropriate element.

This can sometimes be a little overwhelming for the user, but used correctly it can create images that tell a story and deliver a much richer user experience.

The technology has already been adopted by brands such as Nike “Nike Better World” 2011 and Puma Mobium. 

Despite its recent surge in popularity, parallax scrolling is actually not a new technique and has been used in classic video games and by games designers/developer for quite sometime. The effect is now allowing web developers and designers to be more creative when designing just a simple website.

So, you'd like to use parallax scrolling for your website? Do you have to consult a fancy web developer? Is it the right route to take? Will it work on mobile? Can I still edit the content on my site as usual?

If you're looking for a parallax scrolling website for your company, you need to be certain that it is the right approach. Parallax websites are essentially like an animated infographic; therefore you need to be absolutely clear the story you are trying to tell. Great parallax websites, like great infographics; very clearly and succinctly communicate a large amount of information in an easy to read and visually stimulating way. Do it wrong, or force parallax scrolling on a website that is not suitable and you will end up with a useless website with poor user experience.

Parallax scrolling also works on mobile devices, thus making it easier to connect with your audience whenever and wherever they are.

If you are confident with coding then changing the content should not be a problem, depending on what you want to change. You can easily implement a parallax website without knowledge of code, but it's always best to hire a professional developer incase you accidentally delete parts of your code (and ruin your entire website!)

There are plenty of examples where parallax scrolling is used, but here are some of our favourites:-

NASA Prospect

RIMMEL London

Boy-Coy

Kaipoche - Goa Kite Flying Festival 2014

Flat Design VS Realism

Do you want to find out whether Parallax is for you? Drop us a line and we'll be more than happy to help!