#rushthestage

Glastonbury's gone and #giveitarestival is trending so we're running out of time to tell you about our #rushthestage campaign. We created it for women’s High Street fashion retailer Internaçionale and billed it as a three-day Facebook Festival designed to re-create the famous Glastonbury stage rush.

The campaign incorporated Facebook, Twitter and Pinterest and saw us post a different link, using the #rushthestage, three times a day across Facebook and Twitter.

Those links took Facebook and Twitter users over to various music-related Pinterest Boards, (or stages for the purposes of the campaign - punk, rock, and urban). Visitors then needed to repin the Internaçionale product they find within that stage (board) for a chance to win it.

It's the latest in a number innovative projects we've delivered for Internaçionale, and such campaign ideas have seen us take their Facebook community from 12,000 like to 102,000 - with similar growth generated across Twitter.

The campaign saw over 400 repins, 300 #rushthestage retweets and around 2,000 new Facebook 'likes'.  

Read more at The Drum

 

Paul Shepherd

I've worked in digital communications for around 15 years, and specialised in social media for the past three. Passionate about new technologies, media, and the impact it has on businesses bottom line, I try to bring that passion to every campaign for every brand we work with.