Glastonbury's gone and #giveitarestival is trending so we're running out of time to tell you about our #rushthestage campaign. We created it for women’s High Street fashion retailer Internaçionale and billed it as a three-day Facebook Festival designed to re-create the famous Glastonbury stage rush.
The campaign incorporated Facebook, Twitter and Pinterest and saw us post a different link, using the #rushthestage, three times a day across Facebook and Twitter.
Those links took Facebook and Twitter users over to various music-related Pinterest Boards, (or stages for the purposes of the campaign - punk, rock, and urban). Visitors then needed to repin the Internaçionale product they find within that stage (board) for a chance to win it.
It's the latest in a number innovative projects we've delivered for Internaçionale, and such campaign ideas have seen us take their Facebook community from 12,000 like to 102,000 - with similar growth generated across Twitter.
The campaign saw over 400 repins, 300 #rushthestage retweets and around 2,000 new Facebook 'likes'.
Read more at The Drum