Internaçionale are one of the UK's largest female only fashion chains with over 200 stores across the UK. So when they launched their first ever TV ad, they rightly wanted to make a splash online as well as on TV.
Luckily we at Coup have both a deep knowledge of seeding content and an extended network of fashion blogger contacts.
Fast forward two weeks and we've built a Facebook app with integrated Pinterest competition entry, secured over 1500 entries (with email capture) and gained over 5000 views (and counting) on the Internaçionale You Tube video. We can't wait until the next one!