What is Facebook EdgeRank?

Aaah ... the elusive EdgeRank algorithm. So powerful, yet so misunderstood. 

But as a marketer, it's pretty important that you to get a handle on how it works, since comScore reports that 40% of the time spent on Facebook is in the News Feed -- and only 12% is spent on profile and brand pages. So exactly what factors does the social network take into consideration when deciding which of your content gets surfaced in a user's News Feed? 

Well, a new infographic from PostRocket will clear that right up, helping you understand exactly what factors contribute to how News Feed stories get filtered and displayed to a given user -- in a very easy-to-understand, non-mathy way ... with Batman-themed examples. Check it out below for a simple explanation of how EdgeRank impacts the content you post to your Facebook page.

And if you'd benefit from a more basic understanding of the algorithm's individual components (affinity, weight, and time decay) and why you should care about EdgeRank in the first place, we're also following it up with PostRocket's first explanatory EdgeRank infographic.

Paul Shepherd

I've worked in digital communications for around 15 years, and specialised in social media for the past three. Passionate about new technologies, media, and the impact it has on businesses bottom line, I try to bring that passion to every campaign for every brand we work with.