Did you miss it? Yesterday we were pretty sure that Tumblr would showcase how the blogging platform will join the live video market; and they did, just maybe not as we thought? We argued yesterday whether or not there is room for yet another designated live video platform and this is where Tumblr have been quite clever. Instead of building something from the ground up, they are simply offering live video support for YouTube, YouNow, Kanvas and Upclose. Notice anything? Yep. No mention of Facebook or Twitter-owned Periscope here! This is where Tumblr might be onto something. Instead of creating something from scratch and trying to compete in this now crowded space; they have opted to allow easy sharing of live content from other channels to their well established blogging platform. Once shared, your following will get a notification and the live stream will automatically be pinned to the top of your followers’ dashboards.
Here at Coup Media we work a lot with the third sector and it has had us wondering how charities and non-profits can capitalise on this new offering and Tumblr generally. Many charities use social and online media as a pivotal part of their digital strategy, whether that is through Twitter, Facebook, Instagram or platforms such as Snapchat and Tumblr that are starting to get more attention. Tumblr is a great place for this sector. Yes, it is a blog but it is also a social media platform that you should definitely invest in. You can easily customise to keep with brand guidelines, it is flexible; and it also works really well for shorter content alongside more traditional looking blog posts. Short-form content is more shareable, enabling you to respond quicker than some other platforms. The rise in animated GIFs also came from this platform; enough said? It’s also a great place for user-generated content too.
We feel that Tumblr is definitely a place for charities and non-profits, but what in particular can this new live video element lead to? First of all, the audience is there. Once you have an established presence on Tumblr, utilising live video will be a big advantage. You will be able to not only share original live content produced directly by you but also third party streams you feel fit with your mission statement. Your following will see whenever you share a live video stream. The power of now is huge, and being able to not only create your own content, but also share others and then make comment on this will be very beneficial. Live events such as WWF’s Earth Hour generate huge engagement online, with this new tool you will be able to get more content to a specific audience. As mentioned, Coup Media work a lot in the third sector with clients such as National Trust, WWF UK and Amnesty International. Check out what we recently did for Amnesty International here.