AAnd The Results Are In!

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It was back in July that we went live with The AA's Spin and Win Twitter carousel, and it wasn't a painless launch. Everything from hacked servers to spam entrants tried to stop us from launching in time for The AA's inaugural Silverstone Classic race, but none of those things stopped us launching on time - and apparently with some pretty impressive results.

Apart from the event being a complete success - although that wasn't really our doing - sales from our app were impressive and we secured over 10,000 plays, capturing 8500 fresh email addresses in the process.

We pushed the boundaries on this one and full credit goes to The AA for letting us flex some technical and creative muscle building something they had never previously considered a bonafide marketing channel.

We can't wait to see what they let us do next year!

Paul Shepherd

I've worked in digital communications for around 15 years, and specialised in social media for the past three. Passionate about new technologies, media, and the impact it has on businesses bottom line, I try to bring that passion to every campaign for every brand we work with.