YouTube Helping Reunite Japan

YouTube can be used in many ways. We see it day to day being used for entertainment; we see music videos launched and even over the past year movies being premiered there. One of YouTube's greatest uses surfaced in recent weeks. We all witnessed the terrible tragedy in Japan and saw it develop over the web and news. As hard as it is too watch, no one could imagine how hard it is to be living in Japan with communications down and information scattered. Many loved ones are missing and many people worried. In response to the devastating earthquake in Japan, YouTube has launched a special Missing Person Finder channel with video messages from the various shelters and those affected by the quake.

The channel is a huge effort by people across social media to help quake victims reconnect or locate loved ones. Just hours after the March 11th earthquake and tsunami, Google created a special crisis response page that offers users a way to get the latest information about the quake and an updated page of resources. Google Japan also has a localised version of the page.

The YouTube channel is particularly nice because it offers visual exposure for people to get out their message. For friends and family members in other parts of the world, it's also a way to find out if loved ones are OK. The channel also links into the news reports so everyone in Japan can be up to date with all the latest news. Personally this is an innovative and brilliant use of youtube and the social web through times of crisis, and we hope that it helps millions!

If you want to visit the channel go to: http://www.youtube.com/shousoku