This Should Keep Fans 'Appy!

Do you ever watch sports while chatting online about what your seeing? Two common behaviours of fans watching Football and other live sporting events are they drink beer or surf the web and send messages on their mobile phone/laptops about the game, an activity called dual screening.

One beer company have taken notice of this and have created an App that could potentially keep the world of live sports very, very happy. The Heineken StarPlayer app, which is tied to the beer company's sponsorship of the UEFA Champions League matches is a free app, available in the from the iTunes score and Facebook. This app allows multi-tasking fans around the world to compete and communicate with each other in real-time online as they follow the live football matches.

Launched in time for the April 27 semi-championship game between Real Madrid and Barcelona, the Heineken StarPlayer app can be played on a computer, iPhone, iPad, or iPod touch. It is available until the final UCL game at the end of May. If it catches on, we can expect other marketers to craft branded game apps that are played in synch with live televised sports by individuals or groups. Using new dual screen technology, the Heineken StarPlayer soccer app works like this: Users create a simple profile in advance and the app opens for play just before the UCL match starts. The app timer instantly synchs with the timer of the televised game and offers users chances to predict what will happen on the field in the next 30 seconds. Correct predictions earn points, with the earlier the prediction, the higher the points. People can also win points by answering random trivia questions about sports or Heineken-related topics.

Social interaction is a key element. Players can join a league with friends and check their friend's real-time scores against their own. Badges are awarded for high point scores and are visible to others on the user's profile. Players can also publish their individual and league results on Facebook. The league capability caught on quickly. Rather than detract from the action on the field, the app is meant to transform the actual match into a live branded online game played by spectators among themselves.

I can see the App making headlines as it continues to grow and develop, just like social media. The App is great for recreating on terrace banter, one thing that we can all enjoy.