Social’s Record Breaking Start to 2012

We'll soon be out of the first quarter of 2012. It’s been a record breaking start to 2012 in a number of areas of social media, so let’s take a look at some of those record breaking stats...

Kony 2012

With more than 100 million views in six days, Kony 2012, a 30-minute documentary about Ugandan rebel leader Joseph Kony, has become the most viral video in history.

Kony outpaced the previous record-setting viral video, Susan Boyle on Britain’s Got Talent in 2009 (which hit 70 million views in six days). The video has also brought a shower of criticism to Invisible Children, the organization behind it. But in terms of a social video campaign, the success has been overwhelming... The video has over 200 clips associated with it, and there are over 500,000 comments for the campaign.


Social image-sharing site Pinterest has passed the 10 million user mark faster than any other standalone website in history. Users are spending so much time sharing their favorite images that now only Facebook and Tumblr (the free blogging platform) have more social media ‘time on site’.

Pinterest sent more referral traffic to publishers than Google+, YouTube and LinkedIn combined last January! Business big and small have adoptedthe online pinboard at a pace - whether to tout their wares directly or to engage new audiences in more creative promotions. It’s free and easy to use, but you will need an invitation.

Facebook IPO biggest in tech

Finally, what’s a social media review without Facebook?! Facebook is poised to become the biggest Internet-related IPO on record. The social behemoth recently filed its official paperwork with the Securities and Exchange Commission for an offer of $5 billion. Many investors believe that number could easily double at Initial Public Offering.

Founder Mark Zuckerberg's economic stake in the company is worth about $28 billion, making him the fourth-richest American post-float. As a comparison, Groupon's initial public offering, (at $20 per share) gave the Chicago daily deals site a valuation of $12.7 billion - the highest tech valuation since Google went public in 2004 at a valuation of $23.1 billion.

Facebook’s floatation will make 1000 of it’s 3,000 employees instant millionaires, creating a new gang of Silicon Valley super rich, many of whom will doubtless plough their investments returns into new tech ventures. We’ll be here to cast an eye over those that do!

Paul Shepherd

I've worked in digital communications for around 15 years, and specialised in social media for the past three. Passionate about new technologies, media, and the impact it has on businesses bottom line, I try to bring that passion to every campaign for every brand we work with.