Facebook Questions. What Do They Mean?

Facebook has continued it's trend of spotting the successful emerging social tools, and implementing a similar and sometimes better version across it's ever increasing platform.

Facebook Questions has been rolled out to everyone (pages and profiles), and we can now crowdsource and canvas opinions at the hit of a button. But what does this mean? Well we already know that peer referral is the single most effective marketing tool, so using Facebook Questions to openly court peer referrals, positive reviews of your brand and the like is definitely one option. Of course, in giving people multiple choices answers (Facebook Questions requires structure, not free form answers), you likely have to offer them a negative choice too but if you're confident that your business does things right then you've not much to worry about. And if someone has a gripe, they'll use Facebook (with or without Questions) to air that gripe.

A better use might be to help product development or product launches by asking what your customers would like to see in your next iteration of XXX. We've used it already to ask customers questions around a potential online booking system and possible improvements to customer services (on behalf of a client).

We also ran a survey recently using a third party application, and while the survey went well, we can't help thinking that Questions would have cut out two steps that probably saw response rates drop because of those perceived obstacles.

There are other uses, we're sure and we're looking forward to helping our clients come up with creative ways to use Facebook Questions. But this shows again, that Facebook can act quickly and decisively to incorporate rising trends as it has done with check in promotions (a la Foursquare), sponsored stories (a la Twitter to some extent), and now questions (a la Quora).

But here's a question for you... Looking at the rising social trends, what do you think Facebook will implement next?

Paul Shepherd

I've worked in digital communications for around 15 years, and specialised in social media for the past three. Passionate about new technologies, media, and the impact it has on businesses bottom line, I try to bring that passion to every campaign for every brand we work with.