Are We Getting Carried Away With Social Media?

I was reading a blog article from Brandwatch today, and I got me thinking that maybe we’re getting a bit carried away with the world that social networks and a mobile internet connection has opened up to us. The ways in which we can interact with our friends through a mobile device wherever we are, compared to our options just 5 years ago - which were pretty much limited to texting and calling, is almost endless. We can poke, tweet, tag, instagram, check-in, play words with friends, link-in, share, and chat with our friends, without being with them. However, just because we can do these things, does it mean that we should?

The article I was reading was discussing how social media was putting ‘bums on seats’. It discussed the airlines who have brought in programs that allow the airline to access the passengers social media profiles and then strategically seat them next to others that they might have common interests with, or might be a useful work contact. I don’t think this is a bad idea, and if you do, you don’t have to take part, so no-one gets hurt.

The article then moves on to discuss how cinemas and theatres in America are beginning to bring in dedicated tweet-seats, from which people will be given a hashtag to use and allowed to tweet throughout the film/performance. I understand why people might want to check-in at a venue to let their friends know they’re there, or even update their Facebook status or send a quick tweet before a show starts, but will people now pay to go to cinemas, theatres and live sporting events thinking that their day out is going to be enhanced by the ability to tweet from their seats? and then spend the best part of the show not looking at what’s going on before their eyes?

I think this idea that maybe we’ve gone to far is best summed up by Louis CK:

Paul Shepherd

I've worked in digital communications for around 15 years, and specialised in social media for the past three. Passionate about new technologies, media, and the impact it has on businesses bottom line, I try to bring that passion to every campaign for every brand we work with.