It makes perfect sense when you think about it. The demographic is right, the ambition, aspiration, sociability. Young men, all with a common dream, all web and mobile savvy and all more than willing to enter into a little competition with their peers.
We built 1efm.com for Elite Football Management so that they could launch their FA registered football agency with the right kind of professional image so rarely seen in what is a pretty stigmatised profession.
But the site is just an end point of a social network that engages young soccer stars in all kinds of banter, play fighting and general online activity that lends itself so nicely to the social strategy we built for EFM. So far so good. Now, where did I hang my boots?