Are You STILL Asking If Your Business Needs Facebook?

Facebook was in the news again last week following its premature launch and quick retract of some new features that focussed largely (but not exclusively) on their business pages. In a blizzard of activity that lasted around 45 minutes, the blogosphere, Twitter and Facebook itself were rife which questions, comments and rumours as strange new functionality went live across the social media behemoth.

We won't run through everything that appears to be coming to Facebook pages, but you can find out more here if you wish.

We wanted instead to highlight how important these changes (along with recent/pending changes like Facebook deals, Facebook's new message system, Facebook like buttons, Facebook share buttons, Facebook photo upgrades, the new Facebook profiles and Facebook facial recognition) make Facebook as a business tool, and to share with you this video from Kraft Foods’ Digital and Social Marketing Lead, Beth Reilly which questions if we even need corporate websites anymore (personally I think they have a place but probably not as we know it today).

Paul Shepherd

I've worked in digital communications for around 15 years, and specialised in social media for the past three. Passionate about new technologies, media, and the impact it has on businesses bottom line, I try to bring that passion to every campaign for every brand we work with.