WhatsApp is now free and there won’t be a single ad in sight! Over the last few years, following a 12 month period on the messaging app you would be met with a subscription fee of 69p, for the following year’s use. It may seem odd to drop such a small fee, but in a recent blog post by the Facebook-owned app, it was stated that many WhatsApp users do not have a debit or credit card number. This has led to worries in some parts of the world by users that they may lose access to their friends and family after the initial year.
Over the next few weeks, all fees will be removed. The hugely popular app now has a staggering 900 million users worldwide, but what does this mean for revenue? The company has said that instead of introducing advertising it will be working on ways in which you will hear from organisations that you actually want to hear from. This could mean communicating with your bank about whether a recent transaction was fraudulent or information regarding your travel plans.
If this information is useful, remains that way and works seamlessly, this could be a great addition to the app. The company went on to say “We all get these messages elsewhere today – through text messages and phone calls – so we want to test new tools to make this easier to do on WhatsApp, while still giving you an experience without third-party ads and spam.” Founders Jan Koum and Brian Acton’s mission from the start has been to build a cool product used globally by everybody. Overall, this is likely to add value and more users to the app with nothing left to stand in their way!