Yes, it’s that time of year again when we gather not only gifts around the tree but also the top tweets, pins, stories and searches online. Facebook and YouTube have both released their annual video review of the year, Twitter has shared with us the top trends of 2015, Pinterest has let us in on the most pinned products and most importantly of all - what emoji we have been tapping the most?
The annual “Year in Review” from Facebook features a two minute video round up of the most talked-about events on the social network and supporting top 10’s such as places, entertainers, movies and even sticker packs, yes, sticker packs! Ed Sheeran was the main man in music and Taylor Swift was the top female performer on the list. The top talked about movies were Star Wars: The Force Awakens, Fast & Furious 7 and Jurassic World. The top ‘places’ to be seen, well on Facebook anyway were Disney World and Universal Studios.
The recent November 13 Attacks in Paris, Syrian Civil War and Refugee Crisis, the Greek Debt Crisis and Marriage Equality were among the most-discussed throughout the year on Facebook. On Twitter the hashtags #PrayForParis and #RefugeesWelcome were among the top trending. One Direction dominated the music trends and were also among the top retweeted, taking all top 3 spots when news broke that Zayn Malik was to leave the group. In a recent blog post Twitter said "As always, the world united this year in moments of triumph, activism, support, and fascination". The top 5 trends in tech saw Apple feature twice with iPad and iPhone. The other three were SoundCloud, Google’s Android and Twitter’s Periscope.
Pinterest has also listed the most popular searches and pinned products of 2015 on the platform. The US was obsessed with Harry Potter and getting that perfect look with a long bob hairstyle and Men’s fashion with Lace-up boots a top pinned product. France were most interested in Scandinavian living rooms, small bathrooms and outside the home: street art. Here in the UK, it was all about pork pies, broken-glass nails, alternative Christmas trees and of course James Bond. Other top pinned products around the world were glow in the dark leggings, smartphone solar chargers and a better way to pack your bag was also of great interest.
Now for what you have all been waiting for - what was the most used emoji of the year? Yes, this is very important. It was not only the most used emoji on the internet with 6.6 billion uses on Twitter alone according to their data team but it is also Oxford Dictionaries Word of the Year. It’s the ‘Face with Tears of Joy’ emoji 😂. So on that note, let’s all enjoy with a tear in our eyes the Christmas break.
Have a ‘joyful’ Christmas from everyone here at Coup Media.