I'm sure you've probably heard it before, in fact, I'm almost 100% certain that someone has told you or you've read that "Content is King". Quality content and well branded material it's fast becoming something that a lot of marketers are talking about, but how much time and resource is actually being dedicated to it?
When it comes to content marketing, one of the simplest and most effective ways to get material in front of your audience is to write a blog. There are some amazing stats surrounding blogs and how they can benefit an organisation: Companies that blog get 55% more website visitors, 77% of Internet users read blogs & 51% of blog readers shop online (statistics from Impact).
If it's so simple, so easy and so beneficial, why are brands spending just 1.1% of their digital budget on blogging and blogger relations?
Here's a great infographic from the guys at Noetic Media that looks at the current state of blogging.