Social Headlines this Week

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Twitter set to launch music service


Music discovery service We Are Hunted yesterday confirmed reports that it has been bought out by Twitter, which only fuelled rumours that Twitter is in the process of creating a new music app.

We Are Hunted posted a statement last night titled “Hunted Joins Twitter!” which goes on to explain that “While we are shutting down, we will continue to create services that will delight you, as part of the Twitter team.”

The post adds that “Twitter and music go well together...we can't wait to share what we've been working on at Twitter”. Users of We Are Hunted are being informed that their accounts will be shut down as the website closes indefinitely as part of the acquisition.

MTV adds Instagram voting for 2013 Movie Awards


For the first time ever fans will be able to vote from Instagram at this year's MTV Movie Awards. Fans have been asked to vote for the Best Hero category in the build up to the awards set to take place on April 14th. 

The nominees for the award are Bilbo Baggins from The Hobbit: An Unexpected Journey (#VoteBilbo), Snow White from Snow White and the Huntsman (#VoteSnowWhite), Iron Man (#VoteIronMan), Batman (#VoteBatman), Catwoman (#VoteCatwoman) and Hulk (#VoteHulk). 

Any Instagram photo including any of those hashtags will filter into this ever-changing grid.

MTV was the first brand to reach 1 million followers on Instagram in November. The @MTV Instagram account now has 1.2 million followers so leveraging the platform is a smart move. MTV will also employ a "Insta-razzi" photographer in the photo pit during the Movie Awards' red carpet festivities to post snaps on MTV's Instagram account.

Thatcher's death prompts chart success for Ding Dong! The Witch is Dead


The death of Margaret Thatcher has made an unlikely top 10 hit out of "Ding Dong The Witch is Dead", 74 years after it first appeared in the soundtrack to The Wizard of Oz. Propelled by a campaign on Facebook, the song is number 10 in the midweek charts and is on course to be one of the top three sellers by the end of the week.

There has been a surge in downloads of the song, since the former prime minister's death on Monday. While many people were mourning her loss, others were quick to celebrate. A Facebook campaign, called "Make Ding Dong! The Witch Is Dead number one the week Thatcher dies", launched on Monday.

The Official Charts Company said the song, credited to Judy Garland, had been bought more than 10,600 times by midnight on Tuesday. They also said that the Garland version of the song was around 5,000 sales away from a place in the top three selling singles of the week.

Foursquare Release Update

Foursquare has launched a major update to its iOS app, rethinking the location-based service as a discovery tool instead of primarily a way to see what your friends are doing. Search is much more prominent in the app, and it suggests nearby attractions as soon as you open it.

In a blog post, Foursquare explains that its recommendation engine is designed for people who don't have time to sift through dozens of reviews when they're looking for a place to have lunch. The top places are always at the top of your results when you perform a search.

Post written by Content & Community Manager Steven Owens

Paul Shepherd

I've worked in digital communications for around 15 years, and specialised in social media for the past three. Passionate about new technologies, media, and the impact it has on businesses bottom line, I try to bring that passion to every campaign for every brand we work with.