Social Headlines This Week

It may very well be a new year, but the weird and wonderful world of social media continues to turn (contradictory to Mayan prediction) - here's this weeks biggest headlines. DISCLAIMER - This week's news involves Facebook...heavily!

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Zuckerberg Charges $100 For A Message

Facebook have taken their search for new revenue streams to the next level this week. Want to send CEO Mark Zuckerberg a message on Facebook? Then you could be looking at paying a cool $100 to keep your message out of his spam folder.

In a statement a Facebook spokesperson said "We are testing some extreme price points to see what works to filter spam."

'West Wing' star will follow you on Twitter if you donate money

West Wing and Scandal star Joshua Malina has said he will follow you on Twitter for a year if you donate $10 to Mazon, a Jewish hunger-fighting charity.

"A minimal kick-in gets you a heartfelt thank-you and a year's worth of being followed by me on Twitter," he says. "At least once a week, I will check in to your feed, and laugh gently to myself at something you've posted. Promise!" He made the video above for his campaign on

LinkedIn goes past 200 million user mark


LinkedIn this week announced that it's passed the 200 million users mark. It said 74 million users are in the United States, 18 million live in India, 11 million are in the UK and Brazil and 7 million are Canadian. The company also said that they are picking up two new users per second - nearly 173,000 a day

"Marketers who are budgeting for LinkedIn ads will likely want to take note," said Adweek, describing progress as "eyecatching". "It hit 100 million users in March 2011 and was only at 32 million four years ago. It will be worth watching to see if more brands take to advertising on the site during 2013."

Twitter UK takes home a profit of just £16.5k

Microblogging service Twitter has produced a pretty poor account sheet in the UK with a profit of just £16.5k. At this point we're unsure whether its paltry profit is an accurate reflection of the business or it's underplaying its income in a tax dodging exercise. The company is planning a £6.8bn flotation in the US on the back of advertising sales projected to hit $545m this year.

Mobile accounts for 20% of Facebook ad spend

A study from Kenshoo Social has discovered that 20.3 % of Facebook ad spend goes towards smartphone and tablet devices. The report tracked 2 million Facebook ad clicks and conversions and revealed that 97% of mobile ads placed with Apple are for tablets, with Android tablets taking just 3%.

Facebook launched its mobile network last September, letting advertisers pay to target people based on their Facebook data, in turn providing more relevant ads to users of the social network.

Facebook invite sparks rumours of mobile phone

An invite for a Californian Facebook event taking place next week, says "Come and see what we're building". It could be another boring update to it's website, but we're holding out hope that it's a more exciting announcement that the company is making its own mobile phone.


Recent reports have suggested that the company is working on a Facebook handset with manufacturer HTC. The new device would connect directly to a user's Facebook account and run software such as Facebook Messenger and Instagram, the picture sharing service Facebook bought last year.

Mark Zuckerberg, has however said recently that "Building a phone wouldn't make sense for us to do."

Zuckerberg has talked in the past about the need to improve Facebook search, so there is some speculation that next week's event will be about that. Boooo!

And finally...McFly star Tom Fletcher stunned after wedding speech racks up 2.4m views on YouTube

Tom Fletcher’s wedding speech has racked up a whopping 2.4 million views on YouTube in just three days. The 27-year-old McFly star was shocked to see the video had gone viral, having previously admitted that he’d ‘only really put it up to share it with family’.

He tweeted this week: ‘Over 2 million views in a couple of days! That’s crazy nuts! :)’

In the video above, Tom pays tribute to Harry as well as his other bandmates Dougie Poynter and Danny Jones. He sings: ‘Thanks to my best men – you’re more like brothers, sometimes like lovers – but we won’t tell them about that.'

Let us know your favourite social stories of the week or if you'd like one of your own social stories to make our headlines then get in touch and we'll feature you next week!

Post written by Content & Community Manager Steven Owens

Paul Shepherd

I've worked in digital communications for around 15 years, and specialised in social media for the past three. Passionate about new technologies, media, and the impact it has on businesses bottom line, I try to bring that passion to every campaign for every brand we work with.