More and more brands are now using haptics technology to reach out and quite literally, 'touch' their customers.
Facebook-owned Messenger has added 200 million active monthly users in a matter of months; taking the popular messaging app over the one billion threshold. With this growth, the app is now officially the second most-popular iOS app of all time. WhatsApp, also owned by the social media giant surpassed this marker back in February; so with a combined 2 billion users, what next?
Are you on Snapchat yet? How many times have you been asked this recently? Well. Here at Coup Media we feel that you are going to be hearing this more often. The new feature brings a whole new dimension to the popular messaging app and it feels as though they have borrowed from Instagram (just a little). Instead of Snaps vanishing for good, there is now a place where you can store them; and even edit them later. This is where Instagram comes in. Having access to old Snaps, being able to edit and also save them is a big deal for Snapchat users. You could already save to camera roll we hear you scream! Yes, this is true but has created a big disconnect.
Twitter recently partnered with Wimbledon and US cable sports network ESPN to bring live coverage of the annual major tennis tournament to the social media platform. This was a first for Twitter and although they bought Periscope in January 2015; this was separate from that service offering. This is far superior, in full HD and feels very much a premium product in comparison. Also, in April this year, following the initial investment in live-streaming capabilities; Twitter signed a $10 million deal to stream a select number of NFL American football matches. But the latest partnerships are the most important yet; and involve the life blood of Twitter - News! The new partnerships are with CBS and Bloomberg.
It’s not even hit the UK yet but we have heard all about it haven’t we? Pokémon Go has already surpassed Facebook-owned apps Messenger, WhatsApp and Instagram; and also Twitter and Snapchat in average usage time in the US. It has even added $9 billion to the market value of the gaming company. Niantic, the developer behind the killer app has confirmed that it will feature sponsored locations in the future. But how are brands reacting to this truly worldwide phenomenon right now?
Did that really happen? Yes. It did. And yes, we cannot believe it as well. The outgoing Prime Minister of Great Britain was caught last night humming a little tune that has got the world talking. The ‘Cameron hum’ happened following the announcement by the PM that Theresa May will take the top job as of Wednesday (a lot sooner than we expected). We love the tune here at Coup Media, and wonder whether this is where the soon to be former Prime Minister will now focus his time and energy. When is the album out David?