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iFeatures was set up by Christopher Moll, now Head Of Talent at Creative England in 2009, to support micro budget filmmakers and aims to forge a stronger, more confident on-screen identity for cities in England. In collaboration with BBC Films, its initiatives have supported over 70 writers, directors and producers, developed 24 projects and produced 6 feature films.

The Brief

iFeatures were looking for an agency to provide a new iFeatures 2 website and a social media strategy for iFeatures 2. They asked us to capture the imagination of the English filmmaking community in order to maximise applications to the scheme, create interesting collaborations, keep people engaged during their development phase and continue the buzz through to production and delivery of three feature films.

What We Did

Our aim was to raise the bar for low budget filmmaking projects and to galvanise a new wave of filmmakers through social media – filmmakers with the capacity and self confidence to forge a powerful cultural voice for their regions.

We initially set out by monitoring the Web and social media channels with the aim of finding key areas for seeding recommendations. When these areas were identified we set about creating Facebook and Twitter accounts for iFeatures2 and themed and branded both pages.

Along with this we also:

  • Filmed the previous years winners.

  • Created a showreel around past Independent Films.

  • Created an infographic on Film making process.

  • Created a showreel on other previously funded films from BBC Films, BFR and Skillset.

The Results

We were able to grow the social profile of iFeatures2 to 1000 followers on Twitter and created an account that is now highly engaged and has continued to succeed and grow.

With regards to Facebook we delivered over 500 likes and have built an excited and engaged community.

Grown a 30% increase of visits to the iFeatures website mainly generated by content we seeded.